Live Cold Calling & Appointment Setting For My NEW AI Agency

Live Cold Calling & Appointment Setting For My NEW AI Agency

Brief Summary

This video documents the journey of building an AI agency from scratch, focusing on cold outreach strategies to secure initial clients. It covers cold calling, Instagram DM automation, and lead scraping techniques. The video highlights the importance of perseverance, adapting to challenges, and maintaining a positive mindset throughout the process.

  • Cold calling and Instagram DM strategies are employed to secure appointments.
  • Automation tools and lead scraping techniques are used to streamline outreach.
  • Overcoming mental resistance and staying motivated are crucial for success.

Recap & Introduction

The video starts with a recap of the previous episode, outlining the creation of a new AI agency named Evolve AI. The agency's initial niche is fitness coaches and gyms, offering an AI lead generation system and automation services tailored to their specific needs. The approach is to be generalist and unproductized initially to acquire clients, with plans to niche down and productize services later on, aiming to reach a monthly revenue of £5,000 before scaling to £20,000-£50,000. A landing page has been set up, and the focus shifts to appointment setting.

Day 2 - Live Cold Calling Session

The presenter undertakes a live cold calling session, a method he hasn't used in a while. The goal is to make 20-30 calls and potentially book an appointment. If cold calling proves unsuccessful, the presenter plans to set up an Instagram profile to generate appointments through DMs. He emphasises the importance of overcoming the fear of cold calling, describing it as an effective way to get appointments. The process involves using Google Maps to find gyms in specific locations, utilising a pre-written cold call script, and tracking progress on a spreadsheet. He also uses LinkedIn to identify managers or owners before calling.

Coffee Break & Walk

The presenter takes a short break.

Setting Up My New Instagram Page

The presenter sets up a new Instagram page from scratch to start sending DMs. He plans to add a profile picture, lifestyle photos, and a bio, and follow 50-100 people in the fitness niche to build social proof. He also intends to buy some followers to enhance the page's credibility.

Creating Cold DM Automation & Lead Scraping

The presenter explains how to scrape ideal client profiles on Instagram and run an automated DM campaign. The strategy involves finding an influencer or "guru" in the fitness niche and scraping the profiles of people interacting with their content, as these individuals are more likely to be highly engaged and problem-aware. He uses a Chrome extension called "Instant Data Scraper" to extract leads from Instagram. The scraped data is then filtered using ChatGPT to remove unqualified leads and extract first names for personalised messaging. The presenter uses a software to automate sending personalised DMs on Instagram. He plans to split test two different opening messages: a question and a compliment.

More Live Appointment Setting Via Instagram DMs

The presenter shares positive responses from the previous night's automated Instagram DM campaign. He demonstrates a unique approach to get people to respond to the first message by finding an influencer in the niche and engaging with people who interact with their content. He likes their posts, and clicks on their story. He sends messages complimenting their content or asking questions related to their business. This approach aims to disarm potential clients, build rapport, and smoothly transition into pitching the agency's offer.

Day 3 - I Was Doubting The Process Until…

The presenter shares his initial doubts and the hate comments received on the first video. He emphasises the importance of having a strong "why" and doing it for his younger self and those who believe in him. By the end of day three, he secures an appointment with a personal trainer named James for the 10th of January. James is looking for help with AI and automations, particularly with content creation. The presenter includes qualifying criteria in the Calendly invite, stating that the call is only for fitness coaches and personal trainers willing to invest at least $100. The next episode will cover the sales call and whether they manage to get a client in 7 days.

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