TLDR;
Sharif Mohsin outlines a dropshipping challenge where he starts with only £100 and a new Shopify store, without using past connections or his personal brand. He aims to find a winning product through TikTok organic reach, create content, and generate sales. Despite facing hurdles like phone and account issues, he manages to make a small profit, proving the concept's viability on a tight budget.
- Starting with £100 budget.
- Finding a winning product through TikTok organic reach.
- Creating content and generating sales.
- Profit of £53.
Introduction and Challenge Rules [0:00]
Sharif Mohsin sets out to demonstrate how to start a dropshipping business from scratch with only £100. He establishes several rules to make the challenge more realistic: he cannot use existing connections, must create a new Shopify store, and must sell a product he has never tested before. Additionally, he is prohibited from leveraging his personal brand to promote the venture. The goal is to prove that it's possible to build a profitable online store even with limited resources and no prior advantages.
Finding a Winning Product [1:09]
With a limited budget of £100, Sharif decides to use TikTok's organic reach to find a winning product. He plans to scroll through his TikTok feed, which is tailored to show dropshipping ads and pages, to identify a potentially interesting product. The strategy involves posting content on TikTok and hoping it goes viral, driving free traffic to the store. This method avoids advertising costs and relies on the potential for high sales volume from a viral video.
Product Selection and Initial Investment [2:21]
Sharif identifies a potential product: a portable speaker that amplifies sound when placed on various surfaces. He notes the product's consistent engagement on TikTok, with frequent posts and positive interactions. He purchases the speaker from Amazon for £38 to test it and finds it on AliExpress for around £21 for sourcing. With a selling price of £40, this yields a potential profit margin of £19 per unit. After buying the product, Sharif has £62 remaining from his initial £100 budget.
Store Creation: Porta Speaker [3:51]
While waiting for the product to arrive, Sharif begins building the online store and names it "Porta Speaker". He utilises a 30-day free Shopify trial to avoid initial costs. Sharif designs the logo himself and focuses on creating a user-friendly website. The plan is to film content once the product arrives, post TikTok videos, and drive traffic to the store to test the product's market viability.
Shopify Store Review [4:50]
Sharif reviews the completed "Porta Speaker" Shopify store. The product page features images, customer reviews, and a description highlighting free shipping and a 50% discount. The description includes GIFs (to be replaced with custom ones later), headlines, and an FAQ section. Reviews are sourced from the supplier. With the product identified and the store built, the next steps involve creating a TikTok page and posting content to attract potential customers.
Product Unboxing and Content Creation [6:23]
The portable speaker arrives, and Sharif unboxes it. After testing the product, he confirms it works as expected. He then focuses on creating a TikTok page, noting that the link in bio feature is unavailable until the account reaches 1,000 followers. Sharif plans to grow the account organically by posting engaging videos. He films content showcasing the speaker in various settings, including on his car, to demonstrate its sound amplification capabilities.
TikTok Challenges and Results [8:31]
Sharif shares the difficulties he faced, including issues with multiple phones and TikTok accounts. He found that his current phone performed poorly, while his mom's old phone yielded better results. One successful video trend involved testing the speaker on different items and asking viewers which sounded best, resulting in high engagement. Despite these efforts, the campaign generated £119.90 in revenue from three sales.
Final Profit and Conclusion [9:50]
After deducting the product costs (£22 per unit), Sharif calculates a final profit of £53. He acknowledges that while the results were modest, the challenge served as a proof of concept for starting a dropshipping business on a small budget. He mentions that others have had more success with the same product and encourages viewers to test products and create content. Sharif concludes by promoting another video with better results and asking viewers to subscribe to his channel.
