Brief Summary
This video provides a five-step framework for writing compelling video scripts that hook viewers. It emphasises the importance of understanding audience psychology, managing expectations versus reality, and delivering unique value. The framework includes packaging the video effectively, outlining the content, crafting a strong intro, structuring the body with a focus on delivering novel information, and creating a memorable outro. The video also shares a bonus tip on integrating calls to action seamlessly.
- Understanding audience psychology is key to creating engaging content.
- The five-step framework includes packaging, outlining, intro, body, and outro.
- Delivering unique and novel information is crucial for exceeding viewer expectations.
Intro
The video introduces a framework for writing killer scripts that keep viewers hooked. It highlights that successful creators often go viral due to their script writing skills. The video aims to break down the script writing process used by top creators across various niches, presenting a proven five-step framework.
Step 0: Psychology (Expectations vs Reality)
Winning on social media involves understanding human psychology, specifically the principle of expectations versus reality. When reality exceeds expectations, viewers are satisfied and continue watching. Conversely, when expectations exceed reality, viewers become disengaged. This principle influences every decision made when writing a script.
Step 1: Packaging (Click Confirmation)
The initial lines of a video script should confirm and ideally exceed the expectations set by the title, a concept known as "click confirmation". The video package consists of the idea, title, and thumbnail. The idea should address a pain point for the target audience. The title should trigger curiosity, enticing viewers to click. While the title is crucial, the thumbnail can be loosely defined initially to avoid hindering the script writing process.
Step 2: Outline (Drive Valuable)
Before writing the script, create a bulleted outline to ensure the content is unique and valuable. The outline helps to gut-check if the content is worth saying or just summarising common knowledge. Uniqueness can stem from the tip itself, how it's presented, or the examples used. Each point in the outline should address the what, why, and how of the topic.
Step 3: Intro (5 Step Formula)
The intro should build a curiosity loop, enticing viewers to continue watching. The intro hook framework involves providing immediate context, establishing a common belief, presenting a contrarian take, offering proof, and outlining a plan. This approach aims to hook the viewer by confirming their expectations and then exceeding them with a unique solution.
Step 4: Body (2-1-3-4 Method)
The viewer's expectation is to learn something new or better than what they already know. The first point in the body should be amazing to exceed their expectations. The second-best point should be placed first to create a pattern of increasing value. Each point should include context, application, and framing to facilitate comprehension and action. Seamless transitions between points can be achieved through re-hooking, maintaining viewer attention.
Step 5: Outro (Fortune Cookie)
The outro should leave the viewer with a positive lasting impression. Summarise the key points and remind them of the problem solved. This reinforces the value they received and encourages likes, comments, shares, and rewatches.
Bonus: CTA Integration (Native Embedding)
Integrate calls to action (CTAs) natively by identifying points in the outline that naturally align with a free resource. Frame the pain point and present your resource as the solution. This approach ensures the CTA feels seamless and doesn't disrupt the flow of the script.
