TLDR;
This video provides a blueprint for creating viral YouTube Shorts, moving beyond basic tips to the core strategies used by successful creators. It emphasises understanding the YouTube algorithm, selecting engaging topics, mastering editing and structure, and optimising posting habits. The key takeaways include focusing on audience interests, delivering content effectively, using the HPC (Hook, Progression, Climax) system for video structure, and posting when your audience is most active.
- Understanding the YouTube algorithm and how to exploit it.
- Selecting interesting topics that resonate with your target audience.
- Mastering editing and structure using the HPC system.
- Optimising posting times based on audience activity.
Intro [0:00]
The creator shares his experience of achieving millions of views on YouTube Shorts within a year of starting. He aims to provide viewers with the exact formula used by top creators to make their Shorts go viral. The video promises to move beyond basic tips and tricks, focusing on the core strategies that lead to consistent success on the platform.
The YouTube Algorithm [0:30]
The YouTube algorithm isn't random or based on luck; it promotes engaging content with high retention rates. The creator shares his personal experience, noting that initial videos received very few views, but consistent improvement led to significant growth. He highlights that good Shorts are always recognised and promoted by the algorithm, emphasising the importance of creating engaging content to achieve success.
Topics [1:41]
Selecting an interesting topic is crucial for creating viral Shorts. The creator advises considering the target audience and the types of videos that already perform well in your niche. Researching successful channels in your niche can provide valuable insights. The video uses an example of a creator whose views fluctuate based on how well the content aligns with the interests of their core audience of school kids. The delivery and execution of the topic are as important as the idea itself; avoid revealing the main point too early to maintain audience anticipation.
Editing/Structure [4:18]
Mastering editing and structure is essential for creating viral content. Editing involves external elements like cutting, pacing, and captions, while structure involves composing the video with storytelling and payoffs. The creator introduces the HPC system: Hook, Progression, and Climax. The hook should introduce the topic in the first 5 seconds while raising questions. Progression involves meeting the expectations set in the intro. The climax is when the topic is fulfilled, and the audience gets what they came for. Imitating successful creators and learning from their tactics is also important.
Posting [7:16]
Many creators limit their views by overlooking crucial details about posting content. The day of the week doesn't matter, but the time of posting is significant. The creator advises checking the analytics tab in YouTube Studio to see when your audience is most active and aligning your posting times accordingly. Posting four times a day was too much, while twice per week was less effective. Once per day was a sweet spot, allowing for high-quality posts and consistent exposure. Consistency is key; avoid long periods without uploading to maintain momentum.