Brief Summary
This video outlines a five-step strategy to grow your X (formerly Twitter) following from zero to 1,000, focusing on account optimisation, strategic engagement, and community building. It emphasises the importance of setting up your profile correctly, using a pinned tweet for conversion, stealing followers through targeted engagement, utilising direct messages effectively, and adopting a long-term perspective. The video also touches on the significance of community in scaling your personal brand beyond the initial 1,000 followers.
- Optimise your X profile with a clear profile picture, informative banner, and compelling bio.
- Use a pinned tweet to tell your story and attract followers.
- Engage with targeted accounts using the 20/20/20 method to "steal" followers.
- Send personalised DMs to build genuine connections.
- Adopt a long-term mindset and consistently implement these strategies.
Why You're not Getting Followers
Many users struggle to gain followers on X despite posting content. The key is that growing a following requires a strategic approach, not just random posts. The video introduces a five-step strategy that has helped the author and their clients achieve significant growth, with examples of users who went from a few hundred to tens of thousands of followers, generating substantial revenue.
Step 1: Setting Up Your Account
The first step involves optimising your X account to attract followers. Avoid simply copying popular creators or using a generic profile. Instead, focus on a strong, recognisable profile picture, a banner that clearly communicates your value proposition, and a bio that explains who you are and why people should follow you. Neglecting these elements can lead to missed opportunities, even if your content goes viral.
Step 2: Pinned Tweet
A pinned tweet can significantly boost your follower conversion rate, especially when starting out. The video suggests using a personal story as your pinned tweet and provides two hook examples: the "personal journey" hook (e.g., "10 years ago I was X, today I am Y") and the "who is this" hook, which lists personal traits and explains why you're worth following. Pairing these hooks with a great photo can transform your profile into a follower-generating machine.
Step 3: Steal Followers
The "20/20/20 method" involves creating a list of 60 accounts to engage with. This list should include 20 accounts with over 100,000 followers, 20 accounts with 10,000 to 50,000 followers, and 20 accounts with fewer than 10,000 followers. By setting notifications for the top accounts and commenting with valuable insights for 30-60 minutes daily, you can create a network effect that drives impressions and follower growth.
Step 4: DMs
Direct messaging on X is a powerful tool for building connections. The video recommends sending 5-10 personalised messages daily, avoiding generic or automated messages. A suggested message template involves mentioning a specific post you liked on their profile and encouraging them to keep creating content. This approach fosters genuine connections and increases your visibility on their "For You" page.
Step 5: Extend Your Time Horizon
Adopting a long-term perspective is crucial for success on X. The video quotes Bill Gates, emphasising that people often overestimate what they can achieve in one year but underestimate what they can achieve in 10 years. By consistently implementing the strategies outlined in the video, you can allow time to work in your favour and achieve significant growth over the long run.
Importance of Community
Building a community is essential for scaling your personal brand beyond the initial 1,000 followers. The author's X following has enabled them to quit their job, scale online businesses, and network with influential entrepreneurs. The video introduces "Growth Network," a platform designed to provide the tools and resources needed to scale a profitable personal brand, offering a risk-free trial period.
Sign up to Growth Network for FREE
The video promotes Growth Network, a platform offering tools, challenges, and a community to help users scale their personal brand. It encourages viewers to sign up for a 7-day risk-free trial to access these resources and determine if they want to invest in building their brand further. The link to sign up is provided in the description.
