TLDR;
This video provides a guide on how to become a successful TikTok influencer. It covers essential steps such as choosing a memorable username, selecting a specific niche, and ensuring your business email and location are visible in your bio. The video also discusses creating engaging content, improving video quality, using effective hooks, and maintaining consistency in posting. Additionally, it offers advice on how to get PR from brands by tagging them in videos and crafting personalised emails. Finally, the video provides content ideas for fashion, makeup, lifestyle and gym niches.
- Choose a memorable username and specific niche.
- Ensure high video quality and engaging content.
- Use effective hooks and post consistently.
- Tag brands in videos and write personalised emails for PR.
- Balance regular and sponsored content.
Getting Started [0:00]
To start as a TikTok influencer, you need a memorable username that people can associate with you and your brand. Choose a specific niche, such as fitness, makeup, or lifestyle, and limit your content to one to three related niches to keep your audience engaged. It's important to include your business email and location in your bio so brands can easily contact you for collaborations and events, ideally using a separate email to manage collab-related correspondence.
How to Make Viral Videos [1:56]
To create viral videos, focus on providing value to your audience through tutorials and educational content. Encourage engagement by creating slightly controversial content that sparks comments, saves, and shares. Engage with other creators in your niche to build relationships and increase visibility within the TikTok community. Ensure your videos have good quality and lighting to capture viewers' attention quickly, as people have short attention spans and will scroll past videos that don't look visually appealing.
Hook Ideas [4:43]
To capture viewers' attention quickly, use effective hooks at the beginning of your videos. Examples include showcasing transformations ("How I went from this to this"), pointing out common mistakes ("You're doing blank wrong, here's how to fix it"), revealing life-changing secrets ("No one talks about blank, but it changed my life"), sharing surprising discoveries ("I was today years old when I learned blank"), and offering valuable tips ("Blank tips I wish I knew sooner"). Consistent posting is also crucial; aim for one to three posts a day to increase your chances of going viral.
How to Get PR [5:53]
To get noticed by brands, tag them in your videos when using their products, especially in "get ready with me" content. This shows genuine interest and daily usage, which brands value. When reaching out to brands, find their designated influencer or collab email to ensure your request is seen by the right people. Avoid generic emails and instead, write personalised messages that demonstrate your knowledge of and interest in the brand's products, mission, or aesthetic.
Emailing Brands [6:20]
When emailing brands for collaborations, avoid overly generic messages and tailor each email to the specific brand. Highlight what you admire about their products, mission, or aesthetic to show genuine interest. Include your analytics, such as follower count, monthly views, and engagement rate, to demonstrate your potential value as a partner. Once you start receiving PR, maintain a balance between sponsored and regular content to keep your content authentic and engaging for your followers.
Video Ideas (Fashion) [8:24]
For fashion content, consider creating videos such as "five outfits for blank event" (e.g., brunch or the beach), sharing your favourite or least favourite fashion trends to spark discussion, showcasing the tops, shoes, or dresses that get you the most compliments, and recreating outfits from Pinterest or popular shows. These ideas can provide inspiration and encourage engagement from your audience.
Video Ideas (Makeup) [8:55]
For makeup content, create "get ready with me" videos, discussing controversial subjects or providing how-to tutorials to increase engagement. Share your must-have beauty essentials, recreate celebrity makeup routines, and review makeup products you would or would not repurchase. These types of videos can generate comments, saves, and shares, boosting your visibility.
Video Ideas (Lifestyle) [9:18]
For lifestyle content, film "clean my room/car/kitchen with me" videos, which viewers often save for motivation. Showcase your Amazon home favourites, share your Sunday reset routine, and document your morning or night routine. These videos provide inspiration and can prompt viewers to comment on the products you use.
Video Ideas (Gym) [9:41]
For gym-related content, film your gym split to provide workout inspiration for your audience. Showcase your gym outfits of the week, noting where each piece is from to encourage saves or prompting comments asking for details. Create "what I eat in a day" videos for meal inspiration and consider more creative ideas like matching your gym outfits to your energy drink.
Outro [10:08]
Consistency is key to success on TikTok. Keep posting videos, even if they don't perform well initially. Eventually, one of your videos will gain traction and help you become a famous TikTok influencer. Continue posting as if you are already an influencer, and remember that authenticity resonates with viewers.
